THE Army has toughened up its recruitment adverts, focusing on the character-building benefits of military service. Its new campaign slogan is “Army confidence lasts a lifetime”.
from Daily Express :: News Feed https://ift.tt/2tphcaM
Wednesday, 1 January 2020
Army gets tough & ditches ‘snowflake’ advertisements to encourage self-confident recruits
THE Army has toughened up its recruitment adverts, focusing on the character-building benefits of military service. Its new campaign slogan is “Army confidence lasts a lifetime”.
from Daily Express :: News Feed https://ift.tt/2tphcaM
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